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You searched KDU - : 53030
Call Number(PJ)	HD9980.5 .Zei 2003
Author	Zeithaml, Valarie A.
Title	Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
Publication	Boston ; London : Irwin/McGraw-Hill, 2003.
Physical Description	xx, 668 p : ill. ; 26 cm.
Notes	Previous ed.: 2000.
Subject	Service industries -- Marketing.
Subject	Customer services.
Subject	Marketing.
Added Author	Bitner, Mary Jo.
Date	Year, Month, Day:20100128
Editon	3rd ed.

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