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Call Number(PJ) HF5415.32 .Sch 2004
Call Number(PG) HF5415.32 .Sch 2004
Call Number(KMDC) HF 5415.3 SCH 2004
Author Schiffman, Leon G.
Title Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
Publication Upper Saddle River, NJ. : Pearson Education, 2004.
Physical Description xxiv, 587, [67] p. in various pagings : col. ill. ; 26 cm.
Notes Includes index.
Subject Consumer behavior.
Subject Motivation research (Marketing)
Added Author Kanuk, Leslie Lazar
Date Year, Month, Day:20100203
Editon 8th ed.

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